Built From The Inside Out
PropLoom Agency wasn't created in a boardroom. It was built by someone who lived the problem first.
WHAT WE DO
Property Automation, Built for the Real World
What We Do
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PropLoom Agency helps property managers, co-hosting businesses and Airbnb hosts across the UK take back their time and grow their income  without doing everything manually.
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We offer four core services: SmartHost Automation for your full guest journey, Direct Booking Systems to recover platform fees, Compliance and Reporting for document and regulatory tracking, and White Label Licensing so other operators can offer PropLoom’s systems under their own brand.
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Every engagement starts with a free 20-minute Airbnb Audit. No pitch, no obligation, just a clear recommendation for your operation.
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PropLoom Group
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PropLoom Agency is part of PropLoom Group, a property technology ecosystem that also includes PropLoom Marketplace, which connects landlords with professional hosts, and PropLoom Academy, which teaches property entrepreneurs how to build and scale.
WHY IT WORKS
We Don't Just Build Systems. We Run Them
Every system PropLoom Agency builds for clients was tested on Dionne's own properties first. You're not getting theory, templates or guesswork. You're getting what actually works — proven on real properties, with real guests, generating real income.
That's the PropLoom difference.
Meet the Team
Meet The Founder
From One Flat To A Property
Technology Empire
Dionne James Founder, PropLoom Group
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Property entrepreneur, Airbnb host and the person who built every system PropLoom Agency offers — on her own properties first.
Dionne James
Founder
Started with one flat. Scaled to a portfolio across multiple areas. Built the automation system that runs it all.
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Then she asked: how many hosts are still doing this manually?
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The answer became PropLoom Agency.